tawk.to pricing, AI Assist plans and paid add-ons

tawk.to pricing starts at $0. The live chat, inbox, knowledge base and CRM are free, with no limit on team members, and tawk.to charges only for add-ons, each bought for one property rather than per seat. AI Assist, its AI agent, is free for 100 message credits a month, then $29, $99 or $399 a month. A new AI agent spends 3 credits on every reply, so the free 100 come to about 33 replies unless you switch it to a 1-credit model. Taking the “Powered by tawk.to” badge off is $39 a month, or $348 a year. Hired agents, people tawk.to trains to answer your chat, start at $1 an hour. We read every figure on tawk.to’s own pages on 14 October 2026, and its AI Assist billing and model articles again on 20 October 2026, in US dollars.

For a founder who wants an AI that can hand chats over, and no badge, it comes to $68 a month, or $53.17 a month billed yearly, by our sums below.

Deacon is ours, an AI support agent for founders who still answer their own support. It replies to your visitors from your own docs, and it tells you what they’re stuck on and what they’d like you to build. Its free plan asks for no card.

tawk.to’s add-ons and what each costs

tawk.to’s add-ons page lists four add-ons, and the add-on pricing article in its help centre lists a different four. Both lists have AI Assist and the badge remover. Only the article has video calls and hired agents, and only the add-ons page has Voice Agents and Data Enrichment. The help centre still explains how to buy all four of its add-ons from the dashboard, so all six are here. Each is bought per property, which is usually one website, so two sites pay twice.

Both pages say add-ons are billed monthly. The help centre prices AI Assist, Remove Branding and the video add-on by the year too, while its article on hired agents says that service is billed monthly.

What tawk.to gives you for free

tawk.to says 99% of businesses use it entirely for free, and the free product is broad. Its FAQs promise “no limits at all on the number of Agents, chat volumes or sites you can add widgets to”. Live chat, an omnichannel inbox, chat pages, a knowledge base and a CRM all come with no card and no time limit.

What free doesn’t give you is someone to answer. Live chat only helps while a person is at the keyboard, and tawk.to’s own letter on its Why is tawk.to free? page says the cost of staffing chat around the clock, not the software, is the biggest barrier for businesses. Its paid extras are its answer to that, an AI that replies for you or people it trains to reply for you. The “Powered by tawk.to” badge stays on unless you pay to remove it.

AI Assist pricing, plans and message credits

AI Assist has four plans. Every plan figure here is from tawk.to’s AI Assist billing article.

Growth also adds 1,000 API calls for integrations, Business 5,000 and Enterprise 10,000.

What a reply costs depends on the model behind the AI agent, by tawk.to’s article on choosing a model. New AI agents start on Auto, at 3 credits a reply. Claude Haiku 4.5, the one tawk.to recommends, GPT-4o mini and Gemini Flash cost 1 credit a reply, and its advanced models 2 to 10 or more. An agent you already had keeps its model until you change it, and changing it leaves your plan’s price as it is.

Smart Reply and AI Commands, the AI tools your team uses in its own replies, spend credits too, and AI Commands cost what the agent’s model costs. Transcribing a voice message costs 1 credit for each minute it has started, up to 5, and the reply that follows is charged on top. Testing in AI Assist’s settings is free. The plan’s credits reset at each renewal and don’t carry over.

Here’s what each plan’s credits come to in replies from the AI agent alone, by our sums.

On Hobby, the AI can’t hand a chat to you. tawk.to’s getting started guide marks the escalation settings, and the schedule for when the AI agent answers, as paid plans only, and the billing article lists “Escalations to human agents” from Growth.

An upgrade adds the new plan’s credits at once, and the old plan’s stay until your next billing date. A downgrade takes effect on the next billing date.

When AI Assist runs out of credits

Past its credits, AI Assist “will continue existing conversations”, but “will not join new conversations until you purchase more credits or your monthly subscription credits reset”, by tawk.to’s article on message credits. The messages it sends in the meantime count as excess usage, and they come off your next balance.

Extra credits cost $30 for each 1,000, bought 1,000 at a time and on paid plans only. Unlike the plan’s own credits, they don’t expire and they roll over. Auto top-up buys more whenever your balance drops below a threshold you set.

tawk.to’s hired agents, priced by the hour

The $1 an hour in tawk.to’s founder’s letter is the rate for cover around the clock. Fewer hours cost more for each one, by the add-on pricing article, which also says the price varies with language and business needs.

tawk.to’s article on buying the service sets the terms. The agents are people, not AI, and only English-speaking agents are offered for now. By default they handle up to 2 of your chats at a time, and a bigger plan takes 4 or more. It’s billed monthly in US dollars, on the same date each month until you cancel, and each property needs its own subscription. The add-ons page no longer lists the service, and tawk.to’s old page for hiring agents now leads to the add-ons page. Customer support outsourcing compares what other firms charge to answer for you.

How to buy or cancel a tawk.to add-on

You buy and cancel tawk.to’s add-ons in its dashboard, one property at a time. Its help centre gives these steps for desktops and laptops.

1. Log in and select the property the add-on is for.
2. Click Add-ons in the left navigation bar.
3. Click Activate Now under the add-on, then Activate Now again at the top right. For AI Assist, click Upgrade instead.
4. Choose a plan and, where it’s offered, monthly or yearly billing.
5. Enter your payment details and click Activate Now. AI Assist takes a card or PayPal, by its billing article.

To cancel, go to Administration, then Purchases and Invoices under Billing, and click Cancel subscription under the plan. You need to be an account admin. Subscriptions are paid up front, so the paid features stay until the end of the period you’ve paid for, and each subscription is cancelled on its own, by tawk.to’s article on cancelling. To move AI Assist down a plan instead, click Modify next to it on the same page, and the cheaper plan starts on your next billing date.

What a small team pays for tawk.to with AI and no badge

Here’s what the free product costs for one website once you add the AI and take the badge off. The sums are ours, from tawk.to’s add-ons page and help centre, and a yearly column shows the whole year’s price spread over 12 months.

Nothing here is priced per seat, so a team of five pays what a team of one does. A second website doubles every paid line.

Volume is what moves the bill after that. When we measured 1,053 of Deacon’s conversations on 22 September 2026, each took 1.95 replies on average, or about 2. On that basis Growth’s 1,000 credits last for about 170 conversations on Auto if the AI does all the answering, or about 500 on a 1-credit model such as Claude Haiku 4.5. Smart Reply and AI Commands use them up sooner, and each 1,000 credits more is $30. How much an AI chatbot costs walks through the other ways AI agents are billed, by the seat, the resolution or the month.

Deacon, for founders who want the questions as well as the answers

tawk.to sells answering in two units. AI Assist takes credits for each reply, as many as its model costs, and a hired agent is an hour of a trained person at your chat. Deacon writes replies too, from your own docs, in seconds and at any hour. What it adds is a read-out of what your visitors asked and what that says about your product.

The first thing it gives you is a build list. Topics put similar questions from different conversations together, with a count of the people who asked. A topic where feature requests outnumber everything else is labelled a feature ask, and one led by reports of something broken is labelled a bug report. If questions on one page go unanswered more often than anywhere else on your site, Analytics › Widget names that page. All of it is part of Deacon’s chatbot analytics, on the free plan as on the paid ones.

Then there’s the page-by-page view. Analytics › Website lists your pages with their visits and, beside them, the questions Deacon fielded there. A page with steady traffic and a long run of questions is a good place to start rewriting.

Questions your docs left out sit under the Unanswered filter in Conversations, each with an Answer this button. Write the fix as you’d reply to the visitor, or as rough notes, and press Save. Deacon files it in your help document, asks itself the visitor’s question again and shows its new reply under “Deacon now says”, and it can answer from what you wrote the next time the question comes up. If the same fix covers other open questions, it lists them too.

If you built your site with Lovable, Bolt, Replit or Base44, Deacon is made for sites like yours. It goes in as one script tag, and when your home page shows which of those builders made it, Install starts on that builder’s steps.

Some visitors still need you, and on Deacon they can reach you on every plan, whereas tawk.to’s free Hobby tier of AI Assist has no escalation. When the docs run out, Deacon tells the visitor it doesn’t know rather than inventing an answer, and lets them leave an email address. As soon as they leave one or ask for a person, the conversation shows up in your dashboard. Your reply lands in their chat with your first name on it.

No Deacon plan puts a “powered by” line on your widget, and every feature comes with every plan. There’s no model to pick and no credits to convert, since every plan answers with the same model and one answer is one reply. Free is 50 answers a month for 1 seat, with no card and no end date. Starter is $50 a month, or $40 a month billed yearly, for 1,000 answers a month and 3 seats. Growth is $150 a month, or $120 a month billed yearly, for 4,000 answers a month and 10 seats. Answers past your plan’s allowance are never billed.

Questions about tawk.to pricing

Is tawk.to really free?

Yes. The live chat and the rest of the platform are free, with no card, no time limit and no cap on agents, chats or websites. tawk.to makes its money from optional add-ons, and says 99% of businesses never pay for any.

How much does tawk.to cost a month?

Nothing, unless you add something. AI Assist is $29, $99 or $399 a month for 1,000, 5,000 or 20,000 message credits, and removing the badge is $39 a month, or $29 a month billed yearly. Video calls and screen sharing are $49 a month, and hired agents run from $129 a month for 10 hours a week to $728 for cover around the clock. Each is priced per property.

How much is tawk.to AI Assist?

Hobby is free, with 100 message credits a month and one AI agent. Growth is $29 a month, or $290 a year, for 1,000 credits, Business $99 or $990 for 5,000, and Enterprise $399 or $3,990 for 20,000. Extra credits are $30 for each 1,000 on a paid plan.

How many credits does a tawk.to AI reply use?

It depends on the AI agent’s model. New agents start on Auto, which costs 3 credits a reply, so Hobby’s 100 credits are about 33 replies. Claude Haiku 4.5, GPT-4o mini and Gemini Flash cost 1 credit a reply, and tawk.to’s advanced models 2 to 10 or more. You pick the model in the Completion Model dropdown, which shows each one’s cost, and the plan’s price stays the same.

Does tawk.to’s free AI hand chats to a person?

No. Escalation to your team is on paid AI Assist plans only, from Growth at $29 a month. On the free Hobby tier, AI Assist answers from 100 credits a month and can’t pass a chat to your team.

What happens when AI Assist runs out of credits?

It finishes the conversations it’s already in and joins no new ones until you buy more credits, at $30 for 1,000, or your plan’s credits reset. Anything it sends past zero comes off your next balance.

How much do tawk.to’s hired agents cost?

From $1 an hour for cover around the clock, which is $728 a month, to $3 an hour for 10 hours a week, which is $129 a month. The agents speak English only, take 2 chats at once unless you pay for more, and are billed monthly for each property.

Do I pay for tawk.to per website?

Per property, which is usually one website. Every add-on is bought for one property, so AI Assist and Whitelabel on two sites cost twice as much. Seats are never counted.

Can Deacon replace tawk.to?

If you want the repeat questions answered for you and the rest brought to you, yes. Deacon answers from your docs and hands you the chats that need a person, on every plan. It isn’t a free live chat suite, though. It has no ticketing, no CRM, no Messenger, WhatsApp, SMS or Telegram, no voice agent and no hired agents, and it never starts a conversation. tawk.to alternatives compares eight tools with a free plan, Tidio vs tawk.to sets tawk.to beside Tidio, and chatbot vs live chat sets out which one your site needs.