AI customer support agent and user insights, built for founders

It’s conversational AI that answers your customers’ questions in a chat on your site, in seconds and in plain words, from your own content. Deacon is one, built for founders and small teams who handle support themselves. It answers what your docs cover, says so when they don’t, and asks for the visitor’s email so you can reply. Everything people ask is saved and grouped, so you learn what they need. There’s a free plan, and it needs no card.

The customer insights most founders never get. You see what people ask, in their own words, grouped so you can act on it. Topics collect similar questions, count how many people asked and label most of them as a how-to, a feature ask, a bug report, a pricing question and so on. The dashboard shows how many people wrote in, how many got an answer, the languages they wrote in and the pages they asked from. The same script counts your visitors, where they came from and which goals they reach, and a short list called Worth knowing points out what stands out.

It learns from the content you give it, which becomes its knowledge base. That can be your website, a single page, uploaded files (PDF, Word, Markdown, text, CSV or HTML) or text you paste in, plus the answers you write to questions it missed. The first time you add your website, Deacon picks its own pages to learn from, starting with your home page, and you can untick any you’d rather it left out. When a page changes, fetch it again and retrain.

A hallucination is an AI making something up, and it’s the reason many founders don’t trust support bots. Deacon answers only from the passages it finds in your content for each question, not from what the model picked up elsewhere. When those passages don’t cover the question, it says it doesn’t know instead of guessing. An answer taken from a page on your site usually links to that page, so your customers can check it.

It says so in its own words and asks for the visitor’s email. If they leave it, the conversation shows as unread in your dashboard and you get an email, so you can reply. Every question your docs didn’t cover has an Answer this button. Your answer becomes part of what Deacon knows, so it can answer the next person who asks. When you save it, Deacon asks itself the question again, shows you the reply it now gives and tells you how many other open questions your answer covers.

It can take the questions your docs already answer, at any hour, and pass the rest to you. For a founder doing support alone, that means you mostly hear about the questions that need you. Each answer you write for those teaches Deacon, so over time more of your questions are answered without you.

No. Deacon answers questions and hands conversations to you, and it takes no actions in other systems. It won’t issue a refund, change a plan or look up an order, and it always declines questions about a visitor’s own account.

The script takes a few minutes. Give Deacon your website when you sign up, copy the one line it gives you and paste it before </body>, or give your coding agent the prompt from the Install page. Deacon reads your home page and the pages visitors ask about first, like pricing and help, and can answer from them within a minute or so. A file or a single page is ready to answer from as soon as it’s been read, and on a paid plan you can crawl your whole site.

Only to add the script, and a coding agent can do that for you. Adding content, writing answers and reading conversations all happen in the dashboard, and anyone on your team can do them.

It replies in the language the visitor writes in, whatever language your docs are in. A question in Spanish gets a Spanish answer from English docs, with nothing to set up. The widget’s own buttons and labels are in English. In the dashboard, you can translate any conversation into your own language.

There’s a free plan with no card and no end date, and every feature is on every plan, free included. The paid plans give you more answers, more content, more pages from your website and more seats, and there’s no badge to pay to remove on any of them. The figures are on the pricing page.

No. Nothing is ever charged past your plan’s answers, and no plan upgrades itself. If a month’s answers run out, visitors get a short message saying Deacon can’t look into it right now and are asked for their email, unless they’ve already left it. You can still read and reply to every conversation. Every plan answers with the same model, so there are no credits that run out faster on a better one.

No. Deacon doesn’t assume you have a support team or the software one uses. It answers on your site, and when someone needs a person, you reply from the Deacon dashboard. It isn’t a helpdesk itself, so there are no tickets, queues or rotas.

Fin and Decagon are built for companies that already have a support team and a helpdesk. Decagon is sold through a demo, and Fin works alongside a helpdesk. Deacon is built for founders and small teams who have neither. Chatbase and Crisp are closer to it. With Deacon, the free plan has no end date, every feature is on every plan and there’s no badge to pay to remove. The same script also gives you website analytics.

Yes. Every conversation is saved in full, with the source each answer named and the page the visitor was on. You can search them by what visitors asked and filter them by whether they were answered.

Yes. When the script loads, it sets a cookie called deacon_visitor_id and keeps the same id in local storage, so Deacon can tell a returning visitor from a new one. It lasts up to 90 days. Page views are counted without it, from a hash that changes every day.

Not today. Deacon has no integrations or webhooks, and it answers only from the content you add. Your app can pass it details about the visitor, such as their plan, and Deacon takes them into account. If you need more than that, write to us at hello@heydeacon.com.